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How Curiella Works

INDEPENDENT BY DESIGN

Curiella is a free product-discovery service for fashion from more than 1,000 retailers. We also sell Curiella goods directly. Each product page makes its purchase path clear before you buy.

Finding & Buying Products

Curiella helps you discover products from hundreds of independent retailers and boutiques in one place. For retailer products, you go directly to the retailer's website to complete your purchase.

The retailer handles the sale, payment, shipping, and returns for its own products; its policies apply to those purchases. Curiella goods are clearly marked as sold by Curiella and use Curiella checkout, support, and returns policies.

Editorial Independence

Our product recommendations are generated by AI algorithms that prioritize relevance, quality, and your personal preferences. No retailer can pay to change what appears in your feed, search results, or chat recommendations.

Specifically:

  • Products are never ranked higher in exchange for payment or any commercial relationship.
  • Our AI recommendation engine treats every retailer's products identically.
  • We surface products from over 1,000 retailers, chosen for taste and quality.
  • Sale alerts and price-drop notifications are based solely on actual price changes, not promotional relationships.

Questions?

If you have questions about how Curiella works, please reach out:

Email: hello@curiella.com

More info: Privacy Policy | About Curiella